t: 01355 571 883 m: 07715 821 875
t: 01355 571 883 m: 07715 821 875

Online Estate Agent or High Street Estate Agent?

Online Estate Agent or High Street Estate Agent? You can get the best of both with Joyce Heeps Homes!

There has been a lot of press this year about online estate agents, with the BBC’s Watchdog program tackling one in particular over the transparency of their fees and accuracy of their claims. There are now various estate agents which market themselves as being ‘online agents’ but what does this really mean? How do they differ from the traditional high street estate agents and in particular, why choose Joyce Heeps Homes?

Online estate agents tend to operate nationwide but may have ‘local experts’ or ‘regional representatives’ responsible for particular areas.  They often claim to offer fixed fees that are cheaper than the traditional high street agent and a service that can be tailored to meet your particular needs.

What does this mean in practice? A ‘local expert’ or ‘regional representative’ may carry out the valuation of your property.  They may not have a truly detailed local knowledge and experience because often they are not to based locally and have limited experience of the local market, notwithstanding their title. Following the valuation, national call centres deal with sellers. Being national, they are less likely to have a database of interested home buyers in your area, looking for homes like yours.

With online estate agents, sellers can choose which aspects of the selling process they would like the online agent to deal with. For example, the service provided by the online agent may be the marketing of the property on Rightmove and Zoopla but may not include conducting viewings, communications with various parties involved such as prospective buyers, solicitors and surveyors and negotiation of the sale.  Such services may only be provided by online agents for an additional fee.

Online agents will often charge a fixed fee and this tends to be payable whether or not the agent sells the property. The fixed fee will provide a very basic service, such as a valuation and advertising online. Additional services such as conducting viewings, liaising with potential buyers and negotiating a sale, will incur additional charges.

At Joyce Heeps Homes, we provide the best of both the ‘traditional high street’ and online estate agent. We have a team of staff with truly local knowledge; all of the staff have lived in the local area and worked in local estate agency for a number of years. We have an extensive database of interested home buyers in the East Kilbride area and are proactive in matching them with homes for sale.

We pride ourselves on good customer service, providing a friendly and personal service. Our fees are very competitive and transparent and are often cheaper that online agents.


Photo by Christin Hume.

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